Jeep UK and Stoneacre Partnership Event

The brief from our partners, Jeep UK and Strata, was to convey the heritage values and authenticity of the Jeep brand to Stoneacre dealer groups’ personnel and prospective customers. Jeep, a brand with a storied history from its inception during World War II, has long been synonymous with rugged durability and off-road prowess. We organized an epic journey across the Yorkshire countryside to showcase these enduring qualities, featuring a convoy of iconic Jeep Wranglers.

Jeep and Stoneacre Wrangler appreciation event

Participants experienced the thrill of driving along historic routes, fording rivers, and conquering a challenging rock crawl, highlighting the Wrangler’s unparalleled off-road capabilities. This immersive event was conducted under the expert guidance of 4WD Gurus, ensuring a safe and exhilarating adventure for all involved.

In conclusion, the participants were enthralled by their experience and left with a deeper appreciation for the Jeep brand’s rich heritage and exceptional off-road performance, strengthening the partnership between Jeep and Stoneacre.

The Event

The event was a slimmed-down version of the 2024 Jeep Wrangler and Grand Cherokee launch we hosted in April of this year. Jeep and Stellantis were so impressed with the feedback they got from that event that they wanted to recreate it for Stoneacre and their customers. It turned out to be another great success.

The event started and finished at Bolton Castle, with a group driving the route around the Yorkshire Dales (North) in the morning and another group in the afternoon over the two days. You can find out more about Stoneacre Jeep here.