We are committed to partnering with you to translate your objectives into a highly impactful press & media launch event.


All objectives will be meticulously planned for your press and media launch event to ensure satisfactory completion.


Our team of 4×4 specialists will be present to assist throughout the press & media launch event, providing support to the client.

What We Do As 4×4 Press & Media Launch Specialists

At 4WD Gurus, our profound understanding of 4×4 vehicles and their functionalities positions us as the ideal collaborator for the press and media launch of new or updated 4×4 models. We work closely with you to strategise, approve, and execute impactful launch events.

Our expertise allows us to craft customised routes tailored to the unique features of the vehicle(s) you’re unveiling. We plan locations that showcase the vehicle’s capabilities and offer journalists unparalleled opportunities for photo and video captures amidst awe-inspiring landscapes.

We are proud to have helped launch the 2024 Jeep Wrangler and Grand Cherokee hybrid. The event’s location was the Yorkshire Dales, which was chosen because it has the ideal terrain to showcase the capabilities of these exceptional 4×4 vehicles.

4wd Gurus 4x4 press & media launch specialists

Krystyna Perry

Stellantis – Head of PR, Jeep

“I just wanted to thank all of you for your role in bringing everything together to ensure the Jeep event was a huge success. It left a fantastic impression on even the most old-school, cynical journalists, which is quite an achievement! You’ve proven that with a fantastic team, a bit of imagination and some amazing products, we can showcase the best of what Jeep has to offer with the true authenticity, freedom and passion the brand deserves.”

Epic Destinations

We’re committed to collaborating closely with you to select the ideal location that showcases your vehicles’ full prowess and capabilities to the media. Before the event, you’ll have the opportunity to thoroughly survey the route, ensuring it aligns perfectly with your vision and goals.

Jeep UK and Stoneacre Partnership Event

The brief from our partners, Jeep UK and Strata, was to convey the heritage values and authenticity of the Jeep brand to Stoneacre dealer groups’ personnel and prospective customers. Jeep, a brand with a storied history from its inception during World War II, has long been synonymous with rugged durability…

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2024 Jeep Wrangler & Jeep Grand Cherokee Hybrid

Understanding the brand Jeep has remained steadfast since its inception, with the first Willys Jeep in 1941. Initially designed for the US Army during WWII, its legacy extends far beyond its military origins. Notably, the Willys Jeep is the pioneer of civilian 4×4 vehicles globally. Its unparalleled ruggedness and versatility…

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Why Choose Us For Your 4×4 Launch Event

As seasoned 4×4 specialists, we boast an unparalleled depth of experience navigating diverse terrains, from the dramatic landscapes of Iceland to the scorching sands of the Sahara Desert and everywhere in between. Our intimate familiarity with these environments empowers us to meticulously plan secure and compliant routes tailored to highlight the full potential of 4×4 vehicles.

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